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MARKETING

MARKETING

Download Course Plan Download Course Syllabus

Course Information

Course Marketing Code MARB350
Directions 61010400 – Tourism (by areas of activity) Form of Study Full-time
Semester 5 Total Hours, Credit 180, 6
Lectures 30 Practical Lessons 30
Independent Work 120
Subject Teacher Elbek Khodjaniyazov Taught Language English

Lectures – Semester V

Code Topic Material
M1 Socio-economic fundamentals of marketing Download
M2 Tasks, principles and functions of marketing Download
M3 Marketing information system and marketing research Download
M4 Marketing-oriented planning Download
M5 Business plan of the enterprise Download
M6 Strategic planning Download
M7 Analysis and forecast of demand Download
M8 Market segmentation and product positioning in the market Download
M9 Buying behavior in consumer markets Download
M10 Competitive strategies Download
M11 Product strategy Download
M12 Price strategy Download
M13 Sales strategy Download
M14 Advertising, sales promotion and PR management Download
M15 Interactive marketing Download

Practical Lessons – Semester V

CodeTopicMaterial
P1Socio-economic fundamentals of marketingDownload
P2Tasks, principles and functions of marketingDownload
P3Marketing information system and marketing researchDownload
P4Marketing-oriented planningDownload
P5Business plan of the enterpriseDownload
P6Strategic planningDownload
P7Analysis and forecast of demandDownload
P8Market segmentation and product positioning in the marketDownload
P9Buying behavior in consumer marketsDownload
P10Competitive strategiesDownload
P11Product strategyDownload
P12Price strategyDownload
P13Sales strategyDownload
P14Advertising, sales promotion and PR managementDownload
P15Interactive marketingDownload
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