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University
Digital Marketing
Course Information
| Course | Digital Marketing | Code | DIGMAR6 |
|---|---|---|---|
| Field of study | 60412500 – Marketing (by industries and sectors) | Semester | 5 |
| Form of Study | Full-time | Taught Language | English |
| Lectures | 36 | Practical Lessons | 36 |
| Laboratory | - | Independent Work | 108 |
| Total Hours | 180 | Credits | 6 |
| Teacher | Ro'ziboyeva Mushtariy |
Lectures – Semester 5
| Code | Topic / Description | Material / Link |
|---|---|---|
| L1 | The Purpose, objectives, and system of digital marketing | Download |
| L2 | Digital marketing technologies | Download |
| L3 | New requirements for digital marketing and state interactive services | Download |
| L4 | New requirements for digital marketing and state interactive services | Download |
| L5 | Digital marketing strategies | Download |
| L6 | Mobile marketing and its platforms | Download |
| L7 | Mobile marketing and its platforms | Download |
| L8 | E-mail marketing | Download |
| L9 | Search engine optimization (SEO) | Download |
| L10 | Content marketing | Download |
| L11 | Content marketing | Download |
| L12 | Affiliate marketing | Download |
| L13 | E-commerce system | Download |
| L14 | Planning, organizing, and managing a company website | Download |
| L15 | Advertising in digital marketing | Download |
| L16 | Advertising in digital marketing | Download |
| L17 | The Use of social media opportunities in digital marketing | Download |
| L18 | The Effectiveness of using digital marketing technologies | Download |
Practical Lessons – Semester 5
| Code | Topic / Description | Material / Link |
|---|---|---|
| P1 | The Purpose, objectives, and system of digital marketing | Download |
| P2 | Digital marketing technologies | Download |
| P3 | New requirements for digital marketing and state interactive services | Download |
| P4 | New requirements for digital marketing and state interactive services | Download |
| P5 | Digital marketing strategies | Download |
| P6 | Mobile marketing and its platforms | Download |
| P7 | Mobile marketing and its platforms | Download |
| P8 | E-mail marketing | Download |
| P9 | Search engine optimization (SEO) | Download |
| P10 | Content marketing | Download |
| P11 | Content marketing | Download |
| P12 | Affiliate marketing | Download |
| P13 | E-commerce system | Download |
| P14 | Planning, organizing, and managing a company website | Download |
| P15 | Advertising in digital marketing | Download |
| P16 | Advertising in digital marketing | Download |
| P17 | The Use of social media opportunities in digital marketing | Download |
| P18 | The Effectiveness of using digital marketing technologies | Download |