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MARKETING COMMUNICATION
Course Information
| Course | MARKETING COMMUNICATION | Code | MKMB4061 |
|---|---|---|---|
| Field of study | 60412500 – Marketing (by industries and sectors) | Semester | 7 |
| Form of Study | Full-time | Taught Language | English |
| Lectures | 30 | Practical Lessons | 60 |
| Laboratory | - | Independent Work | 90 |
| Total Hours | 180 | Credits | 6 |
| Teacher | Xaytboyeva Nigora |
Lectures – Semester 5
| Code | Topic / Description | Material / Link |
|---|---|---|
| L1 | Theoretical foundations of marketing communications | Download |
| L2 | Creating and managing a marketing communications complex | Download |
| L3 | Sales promotion | Download |
| L4 | Personal selling | Download |
| L5 | Public relations measures | Download |
| L6 | Advertising is the main element of marketing communications | Download |
| L7 | Direct marketing and marketing in computer networks | Download |
| L8 | Other means of communication | Download |
| L9 | Marketing communications planning | Download |
| L10 | Budget and effectiveness of marketing communications | Download |
| L11 | History of the development of advertising and legal regulation | Download |
| L12 | Basic concepts of advertising | Download |
| L13 | Advertising in the marketing communication system | Download |
| L14 | Organization of the advertising process. Main types of advertising activities | Download |
| L15 | Evaluation of the effectiveness of advertising activities. International advertising | Download |
Practical Lessons – Semester 5
| Code | Topic / Description | Material / Link |
|---|---|---|
| P1 | Theoretical foundations of marketing communications | Download |
| P2 | Theoretical foundations of marketing communications | Download |
| P3 | Creating and managing a marketing communications complex | Download |
| P4 | Creating and managing a marketing communications complex | Download |
| P5 | Sales promotion | Download |
| P6 | Sales promotion | Download |
| P7 | Personal selling | Download |
| P8 | Personal selling | Download |
| P9 | Public relations measures | Download |
| P10 | Public relations measures | Download |
| P11 | Advertising is the main element of marketing communications | Download |
| P12 | Advertising is the main element of marketing communications | Download |
| P13 | Direct marketing and marketing in computer networks | Download |
| P14 | Direct marketing and marketing in computer networks | Download |
| P15 | Other means of communication | Download |
| P16 | Other means of communication | Download |
| P17 | Marketing communications planning | Download |
| P18 | Marketing communications planning | Download |
| P19 | Budget and effectiveness of marketing communications | Download |
| P20 | Budget and effectiveness of marketing communications | Download |
| P21 | History of the development of advertising and legal regulation | Download |
| P22 | History of the development of advertising and legal regulation | Download |
| P23 | Basic concepts of advertising | Download |
| P24 | Basic concepts of advertising | Download |
| P25 | Advertising in the marketing communication system | Download |
| P26 | Advertising in the marketing communication system | Download |
| P27 | Organization of the advertising process. Main types of advertising activities | Download |
| P28 | Organization of the advertising process. Main types of advertising activities | Download |
| P29 | Evaluation of the effectiveness of advertising activities. International advertising | Download |
| P30 | Evaluation of the effectiveness of advertising activities. International advertising | Download |