| Code |
Topic / Description |
Material / Link |
| L1 | Theoretical foundations of marketing communications |
Download |
| L2 | Creating and managing a marketing communications complex |
Download |
| L3 | Sales promotion |
Download |
| L4 | Personal selling |
Download |
| L5 | Public relations measures |
Download |
| L6 | Advertising is the main element of marketing communications |
Download |
| L7 | Direct marketing and marketing in computer networks |
Download |
| L8 | Other means of communication |
Download |
| L9 | Marketing communications planning |
Download |
| L10 | Budget and effectiveness of marketing communications |
Download |
| L11 | History of the development of advertising and legal regulation |
Download |
| L12 | Basic concepts of advertising |
Download |
| L13 | Advertising in the marketing communication system |
Download |
| L14 | Organization of the advertising process. Main types of advertising activities |
Download |
| L15 | Evaluation of the effectiveness of advertising activities. International advertising |
Download |
| Code |
Topic / Description |
Material / Link |
| P1 | Theoretical foundations of marketing communications |
Download |
| P2 | Theoretical foundations of marketing communications |
Download |
| P3 | Creating and managing a marketing communications complex |
Download |
| P4 | Creating and managing a marketing communications complex |
Download |
| P5 | Sales promotion |
Download |
| P6 | Sales promotion |
Download |
| P7 | Personal selling |
Download |
| P8 | Personal selling |
Download |
| P9 | Public relations measures |
Download |
| P10 | Public relations measures |
Download |
| P11 | Advertising is the main element of marketing communications |
Download |
| P12 | Advertising is the main element of marketing communications |
Download |
| P13 | Direct marketing and marketing in computer networks |
Download |
| P14 | Direct marketing and marketing in computer networks |
Download |
| P15 | Other means of communication |
Download |
| P16 | Other means of communication |
Download |
| P17 | Marketing communications planning |
Download |
| P18 | Marketing communications planning |
Download |
| P19 | Budget and effectiveness of marketing communications |
Download |
| P20 | Budget and effectiveness of marketing communications |
Download |
| P21 | History of the development of advertising and legal regulation |
Download |
| P22 | History of the development of advertising and legal regulation |
Download |
| P23 | Basic concepts of advertising |
Download |
| P24 | Basic concepts of advertising |
Download |
| P25 | Advertising in the marketing communication system |
Download |
| P26 | Advertising in the marketing communication system |
Download |
| P27 | Organization of the advertising process. Main types of advertising activities |
Download |
| P28 | Organization of the advertising process. Main types of advertising activities |
Download |
| P29 | Evaluation of the effectiveness of advertising activities. International advertising |
Download |
| P30 | Evaluation of the effectiveness of advertising activities. International advertising |
Download |
